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The Top Trends in Holiday Park Management in 2023 

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Are you a Holiday Park manager looking to stay ahead of the game in 2023? Look no further!  

With changing trends and increasing competition, it’s more important than ever to up your game and attract and retain guests. But where to start?  

As a leading provider of software for Holiday Parks, we’ve been in the business for over 35 years and have worked with over 350 parks, so we know a thing or two about what it takes to make a Holiday Park successful.  

In this blog, we’ll explore the top trends in Holiday Park Management in 2023 and show you how our Holiday Park Management software can help you meet the demands of modern travellers. So, buckle up and get ready to take your Holiday Park to the next level. 

Increased Focus on Sustainability 

Travellers are increasingly environmentally conscious and seeking sustainable tourism options. By boosting your Holiday Home or Park’s sustainability, you can not only save money and reduce waste but also enhance your guests’ experience. 

One example of a Holiday Park with a strong commitment to sustainability is one of our long-standing customers, Haven. They have implemented Reduce, Reuse, Recycling initiatives across all parks and head office, and between 2011 and 2019, they reduced their carbon footprint by over 43% through energy efficiency measures.  

Here are some ways to make your Holiday Park more sustainable: 

  • Save water: Install low-flow showerheads and toilets and use rainwater harvesting systems. 
  • Reduce plastic waste: Provide reusable water bottles and straws and use eco-friendly packaging. 
  • Improve recycling and waste disposal: Implement a recycling program and provide clear instructions on waste disposal. 
  • Make your park more energy-efficient: Install energy-efficient lighting and A-rated appliances and consider renewable energy sources. 

In addition, you could offer eco-friendly activities such as nature walks, bird watching, and conservation programs to engage guests and promote sustainable tourism. 

By taking a sustainable approach like Haven, you can attract guests who are looking for eco-friendly holiday options and contribute to a better future for our planet. 

Enhancing the Guest Experience through Technology 

Today’s advanced technology can make a significant difference in the success of your Holiday Park. By leveraging technology, you can enhance the guest experience, increase operational efficiency, drive revenue, and improve security. 

The four key areas where technology can have the most impact include: 

  • Guest Experience: Modern technology tools can improve the guest experience by enabling guests to curate their stay, get help quickly, and be more independent. For example, mobile apps can allow guests to book and pay for their stay, check-in and check-out, and request services such as housekeeping or maintenance. Guests can also use the app to access information about the park, such as maps, activities, and local attractions.  
  • Operations: New solutions can automate repetitive tasks, freeing up your team for more quality guest interactions. For example, housekeeping management can streamline the cleaning process, while revenue management software can help optimise pricing and inventory management. 
  • Revenue: Technology can help you offer more personalised service and drive ancillary revenue. For example, you could use guest data to offer targeted upsells and promotions or implement a loyalty program that rewards guests for their repeat business. 
  • Security: Up-to-date software solutions provide secure payment processing and data encryption to protect guest information. 

With our Holiday Park Management software, you can easily integrate technology into your park operations and enhance the guest experience.  

By leveraging technology to enhance the guest experience, you can differentiate your Holiday Park from competitors, drive repeat business, and improve your bottom line. 

A Growing Demand for Unique and Personalised Experiences 

Memories are the currency of a great holiday, and at UK holiday parks, creating unforgettable experiences is the name of the game. 

In 2023, Holiday Park managers must go beyond the standard offerings and offer customised packages that cater to individual needs and preferences.  

Whether it’s a cosy caravan, a luxury lodge, or a tent pitched in the great outdoors, guests want to feel like they’re getting an experience that’s tailored to their unique tastes and preferences. Here are some ways to make your Holiday Parks more unique and personalised:  

  • Offer customised packages that cater to individual needs and preferences, such as bespoke itineraries, gourmet meals tailored to dietary needs, and personalised activities. 
  • Use guest data to offer targeted upsells and promotions, such as spa treatments, outdoor adventures, or local tours. 
  • Create unique and memorable accommodation options, such as themed lodges, glamping tents, or treehouses. 
  • Offer exclusive experiences that can’t be found elsewhere, such as private tours, behind-the-scenes access, or unique dining experiences. 
  • Partner with local businesses and attractions to offer guests a truly unique and immersive experience. 
  • Provide guests with a range of options for activities and experiences and allow them to tailor their own itinerary based on their interests and preferences. 

By offering unique and personalised experiences, UK Holiday Park managers can differentiate themselves from competitors and attract guests who are looking for a one-of-a-kind holiday experience.  

The Rise of Experience-Based Travel 

Experience-based travel is another trend that will shape Holiday Park Management in 2023. 

Travellers are no longer satisfied with just seeing the sights; they want to immerse themselves in the local culture and experience the destination in a meaningful way.  

Imagine learning to cook a traditional dish with a local chef, exploring the hidden gems of a city with a knowledgeable guide, or embarking on an adrenaline-pumping adventure that takes you off the beaten path.  

By offering experience-based activities, holiday park managers can engage guests and provide them with a memorable holiday experience.  

So, if you’re a traveller looking for a holiday that’s more than just a sightseeing tour, an experience-based holiday park is the way to go. 

Health and Wellness Increased Focus 

We all want to feel our best, especially on holiday. With more people prioritising their health and wellness, Holiday Parks will need to offer amenities such as fitness centres, yoga classes, and healthy food options to attract and retain guests. 

According to data from, wellness breaks have bounced back from 2021, with more than a 30% increase on 2022 demand, which is set to continue.  

The brand also conducted research of 2,000 adults who plan to holiday in the next three years, which found almost a third (31 per cent) have become ‘bored’ with traditional wellness trips and want to try something more exciting. 

Holiday Park managers can also offer wellness programmes such as meditation, mindfulness, and stress management to help guests relax and rejuvenate during their holiday.  

By offering innovative wellness activities, Holiday Parks can provide guests with a truly unique and memorable experience that promotes both physical and mental wellbeing. 

Therefore, the trend of offering unique and personalised wellness experiences is likely to continue to grow in the Holiday Park industry, as more and more guests seek out new and exciting ways to incorporate wellness into their holidays. 


At the end of the day, Holiday Parks are all about creating unforgettable experiences for guests.  

By embracing the top trends in Holiday Park Management in 2023, Holiday Parks can set themselves apart from the competition and attract a new generation of guests.  

With our Holiday Park Management Software, managers can streamline their operations, enhance the guest experience, and stay ahead of the curve. So, if you’re a Holiday Park looking to take your park to the next level, don’t miss out on these exciting trends.  

Embrace the future of Holiday Park Management today and watch your park thrive!